Dr. Mike Lee is a self-professed nerd about research on human behavior. The Paradise Valley director of professional development quoted Antonio Damario, saying "decision-making isn't logical, it's emotional," and Madison Avenue knows it. Lee also said if you keep hearing something, you begin to believe it is true. He noted that human beings aren't looking for truth, rather they're looking to persuade others.
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Arizona School Boards Association
Friday, December 16, 2016
Secret about humans: decision-making isn't logical
Dr. Mike Lee is a self-professed nerd about research on human behavior. The Paradise Valley director of professional development quoted Antonio Damario, saying "decision-making isn't logical, it's emotional," and Madison Avenue knows it. Lee also said if you keep hearing something, you begin to believe it is true. He noted that human beings aren't looking for truth, rather they're looking to persuade others.
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